Press Releases


 

What: International Make-Up Artist Trade Show

When: 8:30 a.m.-5 p.m. Saturday, June 26; 10 a.m.-5 p.m. Sunday, June 27

Where: Pasadena Convention Center, 300 Green St., Pasadena, CA

Price: $10-60

Phone: 360-882-3488

Web: www.imatsshow.com

 

Every year, the International Make-Up Artist Trade Show gets bigger, and 2010 will be a blockbuster!

 

Rae Morris, Australian Make-up Director of L’Oréal Paris and make-up director of Australia’s Fashion Week, will make a rare West Coast appearance at IMATS L.A. as a keynote speaker. She is the author of Makeup: The Ultimate Guide. A four-time winner of Australia’s Makeup Artist of the Year award, Morris has worked with international models, actors, designers and celebrities and has done print, TV and film.

 

Beauty mavens will also welcome Make Up For Ever founder Dany Sanz and members of her French make-up team. And Gregory Arlt, the North American director of make-up artistry for M.A.C. Cosmetics, will show off the skills that have made him an in-demand artist with Vogue, E!, Oscar de la Renta and more.

 

The artists who created the fantastical world of characters for Tim Burton’s Alice in Wonderland will share their on-set experiences in a panel discussion. And celebrity make-up artists working in film, fashion, TV, theater and print will be teaching classes and demonstrating top techniques and styles.

 

A new feature at this year’s show is a festival of short films created by make-up artists. Panel discussions with personal make-up artists and agents are also in the works. Some of the world’s most prestigious cosmetics brands—M.A.C., Urban Decay, OCC and Make Up For Ever—will unveil new products and offer discounts on old favorites. Look for beauty bloggers taping live segments and Tweeting about the action! Additional beauty highlights include a couture bridal fashion show sponsored by Make Up For Ever and The Knot as well as a fall make-up trend runway show.

 

Meanwhile, the Make-up Museum shows off make-up effects, sculptures and animatronics from popular films. The student competition, in which make-up students race to create winning looks, has an Alice in Wonderland theme for the beauty competition; the character competition is themed Grimm’s Fairy Tales.     

 

Make-Up Artist magazine has been producing IMATS since 1997. Make-Up Artist also produces IMATS in London; Vancouver, B.C.; Sydney, Australia; Toronto and New York. The magazine is read in 50 countries around the world and was created in 1996 by Emmy Award-winning make-up artist Michael Key.        

 

More details on speakers, educators, vendors and special events are coming soon—check www.imatsshow.com for details.

 

To arrange advance or on-site interviews and photos with speakers, contact Managing Editor Heather Wisner at 360.882.3488, ext. 106.

 

For tickets and more information, visit www.imatsshow.com or call 360-882-3488.